Are there any special rules for advertising products and services designed for children?

Yes, there are special rules for advertising products and services designated for children in Texas. First, the Texas Deceptive Trade Practices Act (DTPA) dictates that all advertisements must be honest and truthful. This means it is illegal to make false or misleading claims about a product or service that would impact the decision of a reasonable consumer. Additionally, advertisements must not contain exaggerated claims that would mislead the consumer. Second, the Federal Trade Commission has special rules about advertising products or services that are specifically marketed towards children. This includes guidelines on product endorsements by minors, and advertising any food or beverage products that may contain health risks to children. The FTC also requires that advertisers be able to verify any claims made regarding the product or service, and they must follow the Children’s Online Privacy Protection Act when it comes to collecting and using personal information from children under the age of 13. Any business that advertises products and services designated for children must be sure to follow all of the rules and regulations set forth by the FTC and the State of Texas. Doing so will ensure that children and their families are not misled by any false claims or deceptive practices.

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