Are there any rules governing comparative advertising?

Yes, there are rules governing comparative advertising in Texas. Comparative advertising is when a company or individual compares their product or service to one or more similar products or services. It is important to note that this type of advertising must be factual and accurate. Under the Texas Deceptive Trade Practices Act, the Texas Attorney General may take action against any business that makes false or misleading statements in their comparative advertising. This includes statements about the quality, price, or performance of the product being compared. The law also requires that the comparison must be clear and unambiguous so that the customer is aware of the comparison. Furthermore, if the advertisement includes a comparative comparison to another company, that company must be notified before the ad can be aired. This allows the company to object to the ad if it believes that it is inaccurate or misleading. It is important to note that comparative ads should not be disparaging or slanderous; they should focus on the benefits or features of the product or service being advertised. Additionally, any claims in the ads should be easily verified and backed up with evidence, such as test results or customer satisfaction reports. Finally, any pricing claims should be current and accurate.

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Are there any rules governing comparative advertising?

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