Are there any rules prohibiting advertising that is directed at children?

Yes, there are rules regarding advertising that is directed at children in Florida. According to the Florida Department of Agriculture and Consumer Services, the state has adopted the Children’s Advertising Review Unit (CARU) Standards, which are the industry’s self-regulatory standards for advertising directed to children under the age of 12. These standards prohibit ads that are deceptive or misleading, depict unsafe products or activities, or contain content that could be offensive to children. In addition, any advertiser targeting children under the age of 12 must comply with the law prohibiting the marketing of food and nonalcoholic beverages that are high in fat, sugar, sodium, or caffeine to children. This includes prohibiting the use of certain characters or celebrities that are popular with children to market food or beverages that contain these substances. Likewise, the Florida Department of Agriculture and Consumer Services also prohibits television commercials promoting these products from being aired during certain hours typically seen by children. It is important for marketers and advertisers to be aware of the various provisions protecting children from targeted advertising in Florida. The consequences for not following these rules and regulations can be severe and may include fines or other forms of legal action.

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Are there any rules prohibiting advertising that is directed at children?

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