What rules govern advertising in different media such as television, radio and print?

There are several regulations that govern advertising in different media in the state of Florida. When it comes to television, radio, and print advertising, the Florida Department of Education (FDOE) sets certain requirements. FM radio and television advertising must include a disclosure of the advertiser and a brief description of the product or service. Print advertisements must include the same information as well as a full description of the product or service. The Federal Trade Commission (FTC) also has regulations that must be followed. Ads must be truthful, not deceptive, and must not cause substantial consumer injury. The FTC also requires adverts to include product safety information for the protection of consumers. In Florida, the legislature has also enacted the “Florida Deceptive and Unfair Trade Practices Act”. This Act sets out what is considered deceptive or unfair when it comes to advertising. For example, an advertisement must not falsely claim that a product is being offered at a discount or free, or make any false statements. Finally, when it comes to television advertising, the Florida Communications Commission (FCC) enforces industry guidelines. Advertisements must be kept within certain lengths and must not contain content that is offensive or misleading. In short, advertising in different media such as television, radio and print must always abide by certain regulations, both state and federal, in order to be legal. Florida laws, in particular, are designed to protect consumers from deceptive or misleading advertisements, ensure that products are safe, and even limit the length of televised ads.

What rules govern advertising in different media such as television, radio and print?

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