What are the requirements for advertising and marketing of dietary supplements?
Advertising and marketing of dietary supplements in North Carolina are subject to certain requirements. Dietary supplements are defined by the Food and Drug Administration as a product that is intended to supplement the diet and contains one or more of the following: vitamins, minerals, herbs, or amino acids. To advertise dietary supplements in North Carolina, businesses must ensure that their claims are truthful, not misleading, and backed up by scientific evidence. In addition, dietary supplement labels must conform to the federal labeling laws. Businesses must also be aware of the federal guidelines on claims made for dietary supplements. These guidelines state that any claims made in advertising must be information that is generally accepted by competent scientific evidence. Finally, businesses must also include a disclaimer in their advertisements and labeling. This disclaimer should state that the product is not intended to diagnose, treat, cure, or prevent any diseases. Businesses should also be aware of the restrictions on health claims and endorsements in North Carolina. Under these restrictions, it is illegal to make a health or therapeutic claim without including information about the risks, benefits, and appropriate dosage. In conclusion, businesses need to be mindful of the regulations associated with advertising and marketing of dietary supplements in North Carolina. They must ensure that their claims are truthful and backed up by scientific evidence, that their labels comply with federal labeling laws, and that they include a disclaimer in their advertisements and labeling. By following these regulations, businesses can help to protect their consumers while still effectively promoting their products.
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