What are the rules on advertising of healthcare services?

In Texas, advertising healthcare services must adhere to certain rules in order to protect the public. Healthcare services include any services advertised by providers licensed by the Texas Department of Licensing and Regulation (TDLR). Advertising can include broadcast media, print, mailings, and other forms of communication. Advertising of healthcare services must be truthful and not deceptive in any way. Advertising must not make false or misleading statements, and should only make claims that can be substantiated by facts. Additionally, any claims made in the advertisement must be verified by a third-party expert. Ads must also include the provider’s name, contact information, and a written statement that the provider holds a valid license issued by the TDLR. Any endorsements from individuals in the ad must include their full name and must not mislead viewers as to their expertise or credentials. Ads must disclose any qualifications required of the provider such as academic degrees, training, years of experience, affiliations, or special certifications. Ads should also include details about the services the provider offers, potential risks or complications of the service, and any fees associated with the service. In addition, healthcare providers must also adhere to the standard of care for their profession. Failure to abide by these rules may result in disciplinary action or sanctions by the TDLR. Therefore, healthcare providers must exercise due diligence when advertising healthcare services in Texas.

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What are the rules on advertising of healthcare services?

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