Are there any restrictions or disclaimers that must be included in advertising?

Yes, there are restrictions and disclaimers that must be included in advertising in the state of Texas. For starters, the advertising must not be deceptive or misleading. Representations that are made about a product or service must be accurate and true, and if they are not, this could be a violation of Texas advertising law. Also, the advertisement must include any disclaimers or disclosures that are necessary to make sure that consumers are not misled. For example, if an advertisement suggests that a product is endorsed by a celebrity or affiliated with a celebrity, then the advertiser must make it clear that the celebrity has not actually or approved the product’s endorsement. In addition, the advertisement must include a disclaimer if it makes a exaggerated or “too-good-to-be-true” claim. This disclaimer should explain that the claim is for illustrative and informational purposes only, and that it does not represent an actual endorsement or guarantee of a product or service. Alternatively, the advertisement can include a statement of “results not typical.” It is also important to note that if the advertisement mentions any product warranties or guarantees, these must also comply with Texas advertising law. Warranties and guarantees must be honest and forthright, and should not be misleading. Finally, any advertisement for health-related products or services must have specific disclaimers, depending on the particular product or service. Overall, there are a variety of restrictions and disclaimers that must be included in Texas advertising. It is important for advertisers to be aware of all applicable laws in order to ensure that their advertising is compliant.

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