Are there any specific requirements for advertising of dietary supplements?

In Virginia, dietary supplement suppliers must comply with advertising law when they advertise dietary supplements. This law requires all advertisements to provide accurate, truthful, and non-misleading information. This includes any claims or statements made about the dietary supplement or its benefits. Additionally, the advertisement must not be false, deceptive, or unfair. Advertisers must include any qualifying statements or disclaimers necessary to explain the limited efficacy of the supplement. For example, a dietary supplement that purports to promote weight loss must include a disclaimer stating that results may vary. Without it, the advertisement could be considered deceptive. Additionally, any claims that are not supported by scientific evidence must include a disclaimer to that effect. For example, an advertisement that claims a dietary supplement can cure a health condition must include a disclaimer that the claim is not approved by the FDA. Finally, dietary supplement advertisements must include the structure and function claims, which explain why the supplement is beneficial. For example, an advertisement for a vitamin supplement should state that the supplement helps to support overall health and well-being. By following advertising law when advertising dietary supplements, Virginia businesses ensure that customers are fully informed about the products they are purchasing. Advertising law serves to protect consumers from false or misleading health claims and provides them with the information they need to make an informed decision.

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Are there any specific requirements for advertising of dietary supplements?

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