Are there any specific requirements for advertising of dietary supplements?
In Washington, laws pertaining to advertising of dietary supplements must comply with the Federal Trade Commission (FTC) regulations. According to the FTC, dietary supplement advertising must not be false or misleading. This includes making truthful claims regarding the health benefits of a product, as well as respecting the limits of scientific evidence. Claims of health benefits must be supported by competent and reliable scientific evidence. All advertisements of dietary supplements must clearly explain the product being sold and any potential risks associated with its use. Furthermore, all claims of health benefits must be accompanied by a disclosure statement which states that the product and its claims have not been evaluated by the FTC or the Food and Drug Administration (FDA). Advertisers must also provide basic information about the product, such as the ingredients, the manufacturer, and directions for usage. In addition, they must accurately represent the results that the consumer may expect from using the product. Finally, advertisements must warn consumers of any potential hazards associated with the product, such as any potential drug interactions or physical hazards. It is important for advertisers to remember that these laws exist to protect consumers from false or misleading claims.
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