Are there any specific guidelines for “green” or environmental advertising?

Yes, there are specific guidelines for “green” or environmental advertising in Washington. The Washington Administrative Code provides for a series of requirements for advertisements that are considered “green” or environmental-friendly. The main requirement is that the advertisement must clearly and conspicuously disclose if a product, service, or claim has been verified and certified by Green Seal, Inc. or any other environmental organization. The ad must also include the name and logo of the organization or program that has verified the product or service. In addition, the Washington Administrative Code requires that environmental advertisements must clearly and conspicuously disclose any limitations, qualifications, or restrictions associated with the product or service that was advertised. This includes any information about the duration of a product’s life cycle or the details of disposal. Further, any advertisement of recycled products must clearly and conspicuously disclose that the product is made of recycled materials, an estimate of how much of the product is made of recycled materials, and how the product is recyclable or reusable. Finally, the Washington Administrative Code also requires that any advertisement that mentions a government organization or program must be true and not misleading in any respect. If the advertisement is false or misleading, it must be removed from circulation immediately. It is also prohibited to make unsubstantiated claims about a product being environmentally friendly. Overall, these are the main guidelines for green or environmental advertising in Washington. By following these guidelines, businesses can help reduce their impact on the environment and protect consumers from deceptive practices.

Are there any specific guidelines for “green” or environmental advertising?

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