What are the rules on advertising of healthcare services?

In Washington, healthcare services are subject to advertising regulations set forth in the Washington Administrative Code (WAC). These regulations apply to any healthcare facility or provider, including hospitals, ambulatory care centers, nursing homes and clinics. Healthcare advertisements must be truthful and not misleading. They must also clearly identify the services being advertised and explain any risks associated with the treatment. Claims that imply a certain outcome, such as “guaranteed cure,” are not allowed. Healthcare advertisements must also include a disclaimer about the potential for unexpected results. This disclaimer must be prominently displayed and cannot be diminished or obscured in any way. In addition, healthcare advertisements must include a list of available services. This list should include any relevant specialty or certification that may be relevant. If a facility or provider advertises any type of accreditation, this must be included in the advertisement. Finally, healthcare providers and facilities must comply with other laws, such as those pertaining to privacy and confidentiality. These laws should be explained in any advertisements. Overall, healthcare advertising in Washington is heavily regulated. This ensures that false or misleading claims are not made and that consumers are given all of the necessary information to make informed decisions about their healthcare.

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What are the rules on advertising of healthcare services?

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