Are there any specific requirements for advertising of firearms?

Yes, there are specific requirements for advertising firearms in Virginia. Under the Virginia Consumer Protection Act, ads that contain false, misleading, or unsubstantiated claims are prohibited. Additionally, ads must provide the name and address of the manufacturer or seller, and must include the make and model of the gun. When advertising handguns, ads must include the minimum age to purchase the gun and must include warnings about the high risk associated with use of the gun. Another requirement is that ads must include a clear statement that it is illegal to purchase or possess a handgun in Virginia unless the buyer is 21 or older, or 18 or older with proof of completion of a course in firearms safety. Ads must also include instructions on how to obtain the required permit or license for the purchase of a firearm. Lastly, ads must include a statement that offers of sale are subject to federal, state, and local laws, and that the buyer must comply with all laws. Ads may not include any language that encourages or promotes the use of firearms, or the use of firearms in activities that may be illegal or dangerous.

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