Are there any restrictions on the use of sexually suggestive images in advertising?

Yes, there are restrictions on the use of sexually suggestive images in North Carolina advertising law. The North Carolina Code of Advertising Law states that all advertising must be truthful and not misleading, as well as compliant with the standards of the North Carolina State Board of Examiners of Plumbing, Heating, and Fire Sprinkler Contractors. Advertising also makes no false claims or promises, and sexual images must be presented in a manner that does not offend good taste or public decency. When an advertisement includes a sexual image or message, it must be presented in a manner that respects public sensibilities. Such images or messages should not be overtly sexual, nor should they appeal to prurient interests. The North Carolina Code of Advertising Law requires that any sexual images or messages must be presented in an appropriate, non-exploitative context. In addition, advertisements that make false or misleading claims, particularly when related to a sexual product, are prohibited. This includes claims that a product can increase sexual activity or libido, or that it can help to prevent pregnancy or the spread of STDs. The North Carolina Code of Advertising Law also states that advertisements targeting minors should not contain any sexual images or messages. This includes advertisements aimed at children under the age of 18. Such advertisements should instead focus on messages of self-esteem, confidence, and safety.

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