Are there any federal or state laws that regulate advertising?

Yes, there are both federal and state laws that regulate advertising in Virginia. The Federal Trade Commission (FTC) is the federal agency responsible for regulating deceptive advertising practices. The FTC requires businesses to make sure that advertisements are truthful, accurate, and not deceptive or misleading. In addition, the Commonwealth of Virginia has its own set of regulations for advertising. The Virginia Advertising Law, found in Title 59.1 of the Code of Virginia, focuses on prohibitions for false and deceptive advertising. The law also regulates prohibited forms of advertising, including political advertisements, false product comparisons, and false or misleading endorsements. In addition, the law regulates the use of unfair or deceptive practices such as bait and switch advertising. These state and federal laws ensure that advertisements are accurate and not likely to deceive consumers. Businesses must adhere to the regulations set forth in the laws or risk legal action from the FTC or the Virginia Attorney General. It is important for businesses to be aware of these regulations in order to ensure that they are not in violation of either federal or state law.

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