Are there any rules or regulations governing the use of gender or age in advertising?

Yes, there are rules and regulations governing the use of gender or age in advertising in Delaware. According to the Delaware Code, any advertisement that discriminates against an individual because of their sex, gender identity, sexual orientation, marital status, age, religion, race, color, national origin, language, or disability is prohibited. Additionally, any advertisement which implies an individual is superior or inferior based on their sex, gender identity, sexual orientation, marital status, age, religion, race, color, national origin, language, or disability is also prohibited. To ensure compliance with these laws, the Delaware Division of Consumer Protection provides guidelines for companies to follow when creating and presenting advertisements. Per the guidelines, companies must refrain from using images, words, symbols, or language to marginalize, stereotype, or portray a person in a negative light. Additionally, companies must ensure that offers and discounts are available to all customers without discrimination based on any of the categories listed in the Delaware Code. Violation of these laws or guidelines may result in hefty fines and other penalties. For example, if a company is found to be using age or gender in an advertisement in an unlawful manner, the company could face a fine of up to $10,000, suspension or revocation of their license, or cancellation of their contract with the state of Delaware. Thus, it is important for companies to make sure that their advertisements are in compliance with the law in order to avoid any legal issues.

Are there any rules or regulations governing the use of gender or age in advertising?

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