Are there any rules or regulations governing the use of gender or age in advertising?

Yes, there are rules and regulations governing the use of gender and age in advertising in Illinois. The Illinois Consumer Fraud and Deceptive Practices Act prohibits “unfair and deceptive” acts or practices, which includes false or misleading statements or representations about age or gender. More specifically, the Illinois Human Rights Act (IHRA) makes it illegal to discriminate in advertisements based on age, race, color, religion, national origin, sex, disability, or other protected characteristics. It also states that advertising must not include offensive statements about age, race, color, religion, national origin, sex, disability, or other protected characteristics. In addition, the Illinois General Assembly enacted the Unlawful Discrimination in Advertising Act, which prohibits the use of age, disability, race, religion, and gender in advertising that is intended to cause economic injury or emotional distress. Advertising must not contain language or a message intended to manipulate the emotions of vulnerable populations, such as children, the elderly, or minority groups. Overall, these laws are intended to protect the public from misleading or false claims, as well as protect vulnerable populations from discriminatory advertising. It is important to be aware of these rules before creating and running an advertising campaign in Illinois.

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Are there any rules or regulations governing the use of gender or age in advertising?

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