Are there any restrictions on the use of “contests” or “sweepstakes” in advertising?

Yes, there are certain restrictions on the use of “contests” or “sweepstakes” in advertising in Delaware. These restrictions come from both state and federal laws. At the state level, all sweepstakes, lotteries, and skill games must be registered with Delaware’s Division of Gaming Enforcement. This law applies to both online and offline sweepstakes or contests. Delaware’s Gaming Enforcement Division has also issued regulations regarding how promotions should be conducted and how the winners should be chosen. At the federal level, the Federal Trade Commission (FTC) requires that sweepstakes must clearly indicate whether the promotion is a game of chance or a game of skill. The FTC also has regulations regarding how sweepstakes must be conducted, such as not requiring a purchase in order to enter. When advertising a sweepstakes or contest in Delaware, advertisers must abide by both state and federal laws. Advertisers must make sure that the sweepstakes or contest is registered with the state and that it follows all FTC regulations. Failure to adhere to these laws could result in penalties or fines.

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