Are there any laws governing the use of pricing information in advertising?

Yes, in Washington there are laws governing the use of pricing information in advertising. The Washington Consumer Protection Act states that any advertisement that includes pricing information must contain, at a minimum, the following information: the total cost of the item, product, or service including all applicable taxes and other charges, an explanation of all applicable terms and conditions associated with the advertised product or service, and a description of any relevant warranties. Additionally, the advertisement must not contain any false or misleading statements about the product or service. The Washington State Bar Association also requires certain disclosures for advertisements that contain pricing information. For example, companies must disclose any applicable prohibitions related to the sale or use of the advertised product or service, and any restrictions on the availability of the product or service due to geography or location. Additionally, if there is a limited time offer, companies must include an expiration date with the advertisement. Failure to comply with these regulations can result in significant penalties, such as a civil penalty of up to $2,000 per violation. It is important for companies to thoroughly review their advertising materials prior to dissemination to ensure compliance with these laws.

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