Are there any restrictions on the use of third party ratings or reviews in advertising?

Yes, there are restrictions on the use of third party ratings or reviews in Pennsylvania advertising law. All third party ratings and reviews must be factual and honest. False or deceptive ratings or reviews are prohibited. The Pennsylvania Attorney General regulates endorsements and testimonials appearing in advertising. To ensure that consumers are not misled, endorsements and testimonials used in advertising must reflect the honest opinion and experience of the endorser or speaker. Endorsements must not be exaggerated, over-exaggerated, or presented in a false or misleading context. If a testimonial or endorsement claims extraordinary results, the advertiser must have reliable evidence to support the claim. This evidence should be based on research and testing conducted by a qualified and reliable third-party, and the results must be objectively verifiable. Advertisers must also disclose any material connections between the advertiser and the endorser. Furthermore, advertisers must comply with the Federal Trade Commission’s Guides Concerning the Use of Endorsements and Testimonials in Advertising. According to the FTC, any endorsements or testimonials used in advertising must be truthful and not misleading. Furthermore, any results or claims made must be typical of what consumers can expect from the product or service. Advertisers must also be prepared to substantiate any claims made through third party ratings or reviews in advertising. The Pennsylvania Attorney General’s office has the authority to investigate and take action against any deceptive ad campaign or advertiser.

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Are there any restrictions on the use of third party ratings or reviews in advertising?

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