Are there any restrictions or regulations on the use of research information or statistics in advertising?

Yes, there are restrictions and regulations on the use of research information or statistics in advertising in Pennsylvania. Pennsylvania has adopted the rules of the Federal Trade Commission which governs the legal use of research information and statistics in advertising. These rules state that all research and statistical information used in an advertisement must be accurate and not misleading. Advertisers must make sure that any research and statistics used in their advertisement are current. It is also important to make sure that the research or statistics are not false or misleading, and that they are clearly presented. The advertisement must explain how the research was performed and the method of recording the results. Advertisers in Pennsylvania must also make sure that any research or statistics used in their advertisement are presented fairly in context. It is a violation of Pennsylvania advertising law to exaggerate the findings of the research, or to make unsupported claims about the results. If an ad utilizes research or statistics, they must be backed up by reliable sources. Finally, advertisers must make sure that research and statistics are used in an honest and ethical manner. It is illegal under Pennsylvania advertising law to engage in deceptive practices or to make false claims about the results of the research.

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