What obligations do advertisers have?

Advertisers in Pennsylvania have certain obligations that they must meet in order to maintain legal compliance with both state and federal advertising laws. Generally, these obligations are divided into three areas: honesty and accuracy, adequate product information, and disclosure of relationships. First, advertisers must maintain honesty and accuracy in all of their advertising materials. This means that advertisers should not make claims that are false or misleading to consumers. In addition, all information provided about a product must be accurate and should not contain any exaggerated claims. Second, advertisers must provide adequate information about their products so that consumers can make informed purchase decisions. For example, they are required to provide complete descriptions of their products, including size, weight, features, performance capabilities, and price. Third, advertisers must make certain disclosures regarding any relationships with their customers. This means that they must disclose any financial incentives or agreements they have with the customer, such as discounts or promotional offers. In summary, Pennsylvania advertisers must adhere to certain obligations when it comes to advertising their products. They must maintain honesty and accuracy in their materials, provide complete product information, and disclose any relationships with their customers.

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