What rules regulate advertising for tobacco products?

Tobacco advertisements are heavily regulated by law in Pennsylvania. According to the Pennsylvania Department of Health, the Tobacco Advertising Law prohibits the advertising of tobacco products in Pennsylvania. This means that any form of advertising, including outdoor, print, radio, television, and digital, are prohibited, with only a limited number of exceptions. The law also puts restrictions on tobacco companies as far as how they market their products. Tobacco companies are prohibited from using cartoon characters or placing ads near schools or playgrounds, among other restrictions. Additionally, tobacco companies are not allowed to use any language in their advertisements that might be misinterpreted as glamorizing the use of tobacco products or played down the risks of using them. Finally, tobacco companies are required to include warning labels on any product they are selling to customers that are 18 years or older. This includes cigarettes, cigars, roll-your-own cigarettes, and smokeless tobacco. The warning labels must also include clear language indicating that tobacco can be addictive, and that smoking and the use of other tobacco products can cause serious diseases. Additionally, tobacco companies must include a link to the American Cancer Society’s website to provide additional information about the dangers of tobacco use.

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