What is an instance of trade libel?

In South Carolina, trade libel is a form of defamation that occurs when an individual or business makes false and disparaging statements about a person or company’s products or services that causes that person or company to suffer financial harm. An example of trade libel would be if a business competitor were to make a false statement that a certain product or service was inferior in quality or unsafe to use, even when there is no evidence to support the claim. This statement would damage the business of the person or company whose product or service was being vilified, as potential customers would be dissuaded from buying it. In such a case, trade libel could be proven in court if a plaintiff can prove that the false statement was made, that the statement caused them financial harm, and that the statement was made with a reckless disregard as to whether the statement was true or not.

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What is an instance of trade libel?

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