What is the role of the state Attorney General's office in consumer fraud?

The role of the state Attorney General’s office in consumer fraud is to prosecute fraudsters who are attempting to take advantage of North Carolina citizens. When consumer fraud occurs in the state, the Attorney General’s office investigates the complaint and presents evidence to the court on the behalf of the victims. Depending on the severity of the fraud, the Attorney General’s office has the power to initiate civil or criminal proceedings against the fraudster in order to protect the public. The Attorney General’s office helps to enforce consumer protection laws legislated by the North Carolina General Assembly. These laws empower the Attorney General’s office to investigate and prosecute cases of fraud, unfair or deceptive practices, and deceptive advertising. If the evidence shows that a business has committed fraud, the Attorney General’s office may bring suit against them and seek restitution for the victims of the fraud. Furthermore, the Attorney General’s office provides resources and information to help consumers identify, protect themselves from, and report consumer fraud. These resources include information on common scams and fraudulent activities, advice on how to protect yourself from fraudsters, and contact information to report fraud. The Attorney General’s office also works with consumer advocacy groups and other government agencies to ensure that North Carolina citizens are aware of the latest in consumer fraud prevention.

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