What is considered deceptive practice under consumer fraud law?

Deceptive practices under consumer fraud law in California are activities or advertising that misleads consumers in order to gain economic advantage. Examples of deceptive practices include making false claims, representing a product’s quality as higher than it actually is, omitting necessary information from an advertisement, or providing false or misleading information about the product or service. For instance, if an advertisement of a product states that it improves performance, but the product does not, this would be considered deceptive practice. Also, providing a false description of a product or service, such as its weight, size, or ingredients, could violate consumer fraud law. In addition, failing to honor a stated warranty, such as offering a warranty to customers that is not valid, or not following through with the terms of the warranty, is considered deceptive. Lastly, using false pretense, such as stating a product has a higher value than it actually does, or making false statements about a product’s ability to solve a consumer’s problem, is considered deceptive practice under consumer fraud law.

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What is considered deceptive practice under consumer fraud law?

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