What laws govern advertising in China?

When it comes to advertising in China, businesses must abide by the Advertising Law of the People’s Republic of China. This law governs all types of advertisements that are broadcast, printed, distributed, or displayed in any public place. The Advertising Law of the People’s Republic of China is intended to prevent false advertising and protect consumers from misleading or deceptive messages. Under the Advertising Law, all advertisement providers, such as companies, individuals, and other groups, are responsible for the content of the advertisement. Advertisements must be true and legal in both their content and form, and they must comply with China’s Advertising Management Regulations. The Advertising Law prohibits advertisements that are false, misleading, obscene, or offensive in nature. Additionally, it prohibits the use of subliminal messages, which are hidden messages intended to subconsciously influence an individual. In addition, the Advertising Law requires that advertisements responsibly reflect product features, services, and prices. Additionally, it requires that any comparison of products or services in an advertisement be done objectively and accurately. Finally, businesses must adhere to the Advertising Law’s labeling and packaging requirements. These include providing accurate information about the origin, manufacture, and quality of products, as well as notifying consumers of any potential health risks associated with a product or service.

Related FAQs

What are the rules governing the distribution of products in China?
What terms and conditions apply to commercial leases in China?
Are there any restrictions on the ownership of land by foreign companies in China?
What are the labour laws applicable to business ventures in China?
What are the different types of business entities available to operate in China?
What laws apply to the import and export of goods in China?
What legal procedures are necessary for the registration of patents in China?
What is the process of de-registering a business in China?
What laws and regulations apply to the manufacture and sale of pharmaceuticals and medical products in China?
How is corporate social responsibility regulated in China?

What laws govern advertising in China?

Related FAQs

Related Blog Posts