Are there any laws concerning the use of computer-generated speech in advertising?

Yes, California has laws concerning the use of computer-generated speech in advertising. The California Consumer Protection Law of 2018, also known as the Automated Voice Messages Law, bans the use of computer-generated speech in all telemarketing, solicitation, and advertising messages sent to consumers in the state. This law applies to both landline and cell phone calls, and it prohibits voice messages that are automated or not delivered by a live operator. This means that computer-generated speech cannot be used, even if it is done for a legitimate purpose. In particular, the law states that such messages are prohibited if they are sent without the recipient’s prior express written consent. Moreover, the California Attorney General has recently issued guidance regarding computer-generated speech. He recommends that companies that wish to engage in advertising using computer-generated speech must obtain prior consent from the consumer before sending them any automated messages. He also recommends that the automated messages must be distinguishable from the messages that a live operator would deliver. Ultimately, companies must be aware of the laws in California if they wish to use computer-generated speech in their advertising. Companies must be sure to obtain prior consent before sending such messages to consumers, and they must make sure that the messages are distinguishable from those delivered by a live operator. By following these guidelines, companies can ensure that they remain compliant with the law.

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