Are there any laws concerning the use of facial recognition software for consumer marketing and product recommendations?

In California, the use of facial recognition software for consumer marketing and product recommendations is subject to certain laws. Such laws are designed to protect people’s privacy and prevent unlawful activities. In terms of facial recognition software, the California Consumer Privacy Act of 2018 specifically states that consumers must be made aware of the companies who are collecting their data and for what purpose. This act also requires that businesses provide an opt-out option for customers who do not want their data being collected. Additionally, companies must disclose any potential risks associated with having their data collected. In addition, the California Online Privacy Protection Act of 2004 requires that businesses must provide a privacy policy that discloses the type of data they are collecting and how they plan to use that data. That privacy policy must be clearly posted on the company’s website. Finally, the Children’s Online Privacy Protection Act of 1998 specifically prohibits companies from collecting any personal information from children under the age of 13 without first obtaining parental consent. All of these laws are designed to protect the privacy rights of consumers and to prevent companies from using facial recognition software for consumer marketing and product recommendations without the proper consent.

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Are there any laws concerning the use of facial recognition software for consumer marketing and product recommendations?

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