Are there laws governing the advertising of products and services?

Yes, there are laws governing the advertising of products and services in Arizona. The Arizona Consumer Fraud Act is an important state law that prohibits unfair or deceptive advertising practices. Under the Act, businesses must truthfully represent the quality, safety, value, or performance of a product or service. Additionally, businesses must avoid engaging in practices that are likely to mislead or deceive a consumer. Another important consumer law in Arizona that governs the advertising of products and services is the Arizona Deceptive Trade Practices Act, which prohibits false advertising. Under this law, businesses must ensure that their advertising is truthful, not misleading or deceptive, and fairly represents a product’s or service’s features and benefits. In addition to the two state consumer laws, in Arizona, advertising must also comply with the federal Lanham Act, which prohibits the use of false, misleading, or deceptive advertising. In summary, businesses that advertise products or services in Arizona are subject to three broad consumer protection laws which prohibit deceptive, misleading, and fraudulent advertising practices.

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