What legislation governs the advertising of products and services?

In Virginia, advertising of products and services is governed by the Virginia Consumer Protection Act (VCPA) and its corresponding regulations. The VCPA was created to protect the public from false or misleading advertising, and it applies to all forms of advertising, including television, radio, print, and online. The VCPA requires that all advertising must be truthful and not deceptive. It also outlines specific prohibitions, such as false comparisons, bait-and-switch practices, and false or misleading statements about a product or service’s features, benefits, or price. In addition, it requires that all advertisement claims must be substantiated and that any disclaimers or qualifications must be clear and conspicuous. The VCPA also regulates the advertising of certain products and services, such as health-related products and services, financial services, insurance, and real estate. For example, it prohibits companies from making false or misleading statements about the safety, efficacy, or health benefits of a health-related product or service. Finally, the VCPA requires that all advertising be in compliance with federal laws such as the Federal Trade Commission Act and the Lanham Act. These laws impose additional requirements on advertising, such as prohibitions on unfair or deceptive practices and restrictions on fraudulent or misleading representations.

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What legislation governs the advertising of products and services?

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