What is the law on personal data protection?

In Virginia, personal data protection is regulated by the Virginia Privacy Protection Act (VPPA). This law requires companies to protect the personal information of Virginians from unauthorized disclosure. The VPPA applies to any business or organization that collects, uses, or discloses personal information to third parties. The VPPA requires companies to be transparent about the types of data they collect, how it will be used, and whether it will be shared with third parties. Companies must also obtain individuals’ affirmative consent, also known as “opt in,” before collecting, using, or disclosing their personal information. Companies must also take reasonable measures to protect the security of the personal information they collect and they must notify individuals if their data is compromised. Additionally, the VPPA limits the marketing practices of companies when it comes to personal information. Companies must obtain opt-in consent prior to sending marketing messages to individuals and must provide an opt-out option from receiving future communications. Overall, the goal of the Virginia Privacy Protection Act is to provide Virginians with privacy and security when it comes to their personal data. The Act ensures companies are transparent with the data they collect and use, as well as holding them accountable for protecting individuals’ privacy.

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What is the law on personal data protection?

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