What is the legal framework for online marketing and advertising?

In California, businesses that conduct online marketing and advertising activities are subject to certain legal requirements. These legal requirements are designed to protect consumers from deceptive or fraudulent practices. The California Online Privacy Protection Act (CalOPPA) requires websites to give consumers notice of their online privacy policies. These policies must identify what type of personal information the business collects and how it will use it. Businesses must also provide consumers with the ability to review and delete their personal information, as well as opt-out of any further data collection. The State of California also requires businesses to follow certain rules when it comes to their marketing and advertising activities online. Businesses must be truthful and not deceptive in their communications with consumers. They must disclose any material information that the consumer needs in order to make an informed decision about a product or service. Additionally, businesses must also have consumer consent before sending emails or other communications. Finally, the California Consumer Privacy Act (CCPA) grants consumers more control over how businesses use and share their personal information. Businesses must inform consumers of their right to opt-out of the sale of their data, as well as provide a mechanism for them to do so. The CCPA also requires businesses to delete personal data held by them upon a consumer’s request. In conclusion, there are various legal requirements that businesses must comply with when conducting online marketing and advertising activities. These rules are meant to protect consumers from deceptive or fraudulent practices.

What is the legal framework for online marketing and advertising?

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