What is the legal framework for online marketing and advertising?

The legal framework for online marketing and advertising in Oklahoma is governed by the Oklahoma State Online Marketing and Advertising (OSOMA) Act. This act requires businesses to disclose certain information about their online marketing and advertising practices in order to protect consumers from fraud and deceptive practices. For example, businesses must include a link to their privacy policy in any online advertisement and provide consumers with clear and conspicuous disclosure about the source of the advertisement. In addition, OSOMA requires businesses to clearly indicate any paid endorsements or product reviews and obtain permission from consumers before using their personal data for marketing or advertising purposes. Furthermore, OSOMA prohibits businesses from targeting children under the age of 13 with online marketing and advertising. Additionally, businesses must ensure that any online advertisements are accurate and not misleading to consumers. This includes providing factual information about the product or service and avoiding any exaggerated or false claims. Overall, the OSOMA Act provides a legal framework to protect consumers from fraud and deceptive practices when it comes to online marketing and advertising. By complying with OSOMA, businesses can ensure that their online marketing and advertising practices are compliant with Oklahoma law.

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What is the legal framework for online marketing and advertising?

What is the legal framework for online marketing and advertising?

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