What is the EU-US Privacy Shield?
The EU-US Privacy Shield is an agreement between the European Union and the United States that sets standards for data protection and privacy rights. The agreement helps ensure that companies in the EU and US abide by the same data security laws and regulations. The Privacy Shield aims to protect the data of EU citizens from being used by US companies in ways that would violate their privacy rights. The agreement was introduced in 2016 in response to concerns from EU citizens about their data being collected and used by US companies without their knowledge or consent. Under the terms of the Privacy Shield, companies must adhere to seven privacy principles when collecting and processing data. These principles include transparency, providing individuals with notice and choice regarding their data, and taking appropriate steps to secure the data. Companies must also provide individuals with access to their data and must respond to any complaints or requests for corrections within a reasonable time. The Privacy Shield also requires companies to commit to regular compliance reviews, publish their privacy policies, and provide independent recourse mechanisms for data protection disputes. Companies must also be accountable for talking action when an individual’s data is misused. The EU-US Privacy Shield is an important agreement that helps protect the data privacy rights of EU citizens. By ensuring that US companies comply with EU data security laws, the Privacy Shield helps to increase trust in online services and helps to protect the personal information of EU citizens.
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