What is the EU-US Privacy Shield?

The EU-US Privacy Shield is an agreement that aims to ensure the protection of personal data transferred between the European Union (EU) and the United States (US). This agreement was created to provide a legal mechanism for appropriately protecting the data of individuals in the EU while allowing businesses in the US and EU to transfer data. More specifically, the EU-US Privacy Shield requires US companies that receive personal data from the EU to follow a set of privacy principles similar to those of the EU’s General Data Protection Regulation (GDPR). These principles include the requirement of providing individuals with meaningful control over how their data is used and the ability to delete or access that data. The EU-US Privacy Shield also creates an additional layer of security for any data transferred from the EU to the US. Companies that self-certify as compliant with the Privacy Shield are required to provide certain safeguards such as data integrity and security, data protection, and redress for individuals whose rights are violated. The EU-US Privacy Shield is legally binding and upheld by both the US and EU. In California, the agreement must be adhered to by any company, regardless of size, that collects or processes EU personal data. This includes companies that provide online services such as social media, search engines, online sales and advertising, and cloud storage. Therefore, it’s important for companies in California that receive data from the EU to understand the rules and regulations of the agreement and comply with them in order to avoid fines and other legal penalties.

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What is the EU-US Privacy Shield?

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