What does advertising law require for e-commerce business websites?

Advertising law for e-commerce business websites in New Hampshire require that businesses must be honest and truthful in their representations and claims. It also requires that businesses clearly inform the customer of the product or service that is being offered and its features. Additionally, claims must be verifiable and must not be deceptive or misleading. For example, a business must not display a picture of a product that does not accurately reflect the product they are selling. Nor may they claim to offer certain features or services that they do not actually offer. It is also essential to make sure any pricing information is accurate and that any discounts or pricing promotions are clearly displayed. Furthermore, any advertising claims must be fully substantiated and must not be false, deceptive, or misleading. Advertising law also requires that businesses do not engage in any form of “bait and switch” practices, where they advertise a product at a low price, but then switch to an inferior or higher priced one. Finally, the website must clearly and conspicuously provide a method for a customer to contact the business with inquiries or complaints. This may include a toll-free number, an email address, or a mailing address.

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What does advertising law require for e-commerce business websites?

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