What does advertising law require for e-commerce business websites?

Advertising law requires e-commerce business websites in Washington to make sure their advertising is truthful, not deceptive, and not misleading. This includes how a website presents the services, products, or prices it offers. Truthful advertising means that everything stated in the advertisement must be accurate, up-to-date, and verifiable. All claims must be able to be backed up with evidence. A business website must include a disclaimer or notification if their products or services are limited in availability, or if prices are subject to change. Deceptive advertising includes making claims that are likely to confuse customers, or making statements that are likely to be false. Misleading advertising means statements that mislead customers into buying a product or service that the customer does not actually need. Washington state requires that any kind of advertising for e-commerce business websites must not be false, deceptive, or misleading. All advertising should be free from any information that may confuse or mislead potential customers. This includes any information that may be presented in a way that is false or deceptive. Additionally, any pricing or special offers should be clearly stated and available for the customer to understand and confirm.

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What does advertising law require for e-commerce business websites?

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