What are the specific requirements for sending marketing emails?

Marketers must take certain steps to follow email laws in Texas. These laws are in place to ensure that Texans are not exposed to unsolicited emails or spam that can be intrusive and create an environment of harassment. First, businesses must obtain the consent of an individual before sending them marketing emails. This consent must be in writing and include specific information, such as the purpose of the emails. The individual must also be made aware of their right to withdraw their consent at any time. Second, businesses must include an “unsubscribe” link in all marketing emails. This allows the individual the opportunity to unsubscribe from any further emails. Businesses must also have a process for individuals to opt-out of any further email marketing. Finally, businesses must include their contact information in each marketing email. This helps individuals contact the business to inquire about the emails, or to report any potential violations. By following the laws in Texas, businesses can keep their email communication with Texans in compliance. This helps protect Texans from unwanted emails that could be intrusive or potentially harassing.

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