What are the specific requirements for sending marketing emails?

In Washington, businesses must comply with the CAN-SPAM Act when sending marketing emails. This act was created to protect consumers and businesses from unwelcome or unwanted emails. First and foremost, businesses must be specific in their emails and avoid using deceptive subject lines or content. This means that an email marketing campaign must use an accurate subject line that reflects the content of the message. Businesses must also include their physical address in each message. Businesses must provide a way for recipients to opt-out of the campaign. This can be done by including a functioning “unsubscribe” button in the email. The unsubscribe link must remain active for up to 30 days. If a recipient unsubscribes from emails, the business must comply and not send additional messages. In addition, businesses must clearly identify their messages as marketing emails and must not use third-party email addresses or domain names without the third party’s permission. Businesses must give recipients the opportunity to opt-in to marketing emails before sending them any messages. Businesses are also responsible for ensuring that any emails they send are not considered spam. To do this, they must avoid using false or misleading headers or deceptive subject lines. Finally, businesses must properly label any attachments they include in their messages. Any large attachments must be labeled as such and should include a warning. By following these guidelines, businesses can send marketing emails without violating CAN-SPAM Act of Washington.

What are the specific requirements for sending marketing emails?

Related FAQs

Related Blog Posts