What are the restrictions for using consumer data for marketing?

In the state of Florida, businesses that collect consumer data for marketing must adhere to the laws set by the Federal Trade Commission (FTC). All data collection and use must be above board and legal. Businesses must obtain the consent of consumers before collecting and using their personal information. Consumers have a right to opt out of receiving marketing messages or having their data used in marketing campaigns. Businesses that are found in violation of this law are subject to penalties or fines. Furthermore, businesses must keep detailed records of all data they collect from consumers and use for marketing. This includes any data collected from websites, mobile applications, and advertising campaigns. Businesses must delete consumer data when requested by consumers and they are only allowed to keep data for as long as strictly necessary. Finally, businesses must be transparent about how they collect, store, and use consumer data. All marketing material must clearly state the purpose of the data collection and the ways the data may be used. Businesses are not allowed to collect data under false pretenses or use data for any purpose other than what was stated in the disclosure.

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What are the restrictions for using consumer data for marketing?

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