What are the laws that govern the use of artificial intelligence in e-commerce?

In Florida, businesses must adhere to both federal and state laws when using artificial intelligence (AI) in e-commerce. These laws are intended to protect consumers from the potential risks associated with AI-enhanced technology. First, the Federal Trade Commission Act prohibits unfair or deceptive acts or practices in or affecting commerce. This includes the development, implementation, and use of AI technology that is unfair or deceptive in the marketplace. The Electronic Communications Privacy Act (ECPA) protects data stored or transmitted through electronic means. This Act requires businesses to get permission from consumers before collecting, using, or sharing their personal data. At the state level, the Florida Deceptive and Unfair Trade Practices Act (FDUTPA) prohibits businesses from engaging in unfair or deceptive practices when advertising, selling, or trading products or services. This includes using AI technology in a way that is likely to confuse or mislead consumers. Additionally, businesses in Florida must also comply with the Consumer Data Privacy Act (CDPA). This Act requires businesses to provide consumers with notice of their data collection and use practices, as well as secure their personal data and give them access to opt-out of certain data collection practices. Ultimately, business owners must be aware of the laws that govern the use of AI in e-commerce when conducting business in Florida. Understanding and adhering to all the legal requirements will help ensure businesses are protected from potential liability and operating in compliance with the law.

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What are the laws that govern the use of artificial intelligence in e-commerce?

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