What consumer protection laws apply to e-commerce businesses?

Consumer protection laws are laws that protect purchasers from deceptive or unfair practices by businesses. In California, consumer protection laws apply to all businesses, including e-commerce businesses. The California Consumer Legal Remedies Act (CLRA) is the main consumer protection law that applies to e-commerce businesses. The CLRA provides for a broad range of consumer protections, such as prohibitions on false and deceptive advertising and restrictions on unfair or unconscionable business practices. The CLRA also provides for private civil actions to enforce consumer rights and allows for the recovery of damages including punitive damages, attorney fees, and court costs. The California Online Privacy Protection Act (CalOPPA) also applies to e-commerce businesses. This law requires websites that collect personal information from users to disclose their privacy policies in a conspicuous manner. It also requires businesses to honor their privacy policies and take reasonable steps to protect the personal information they have collected. Finally, the California Anti-Spam Law (CASL) applies to businesses that send commercial emails. The law requires businesses to obtain permission from individuals before sending commercial emails. It also prohibits businesses from sending deceptive emails or using false or misleading information in the subject lines of their emails. In summary, e-commerce businesses in California are subject to three important consumer protection laws: the CLRA, CalOPPA, and CASL. These laws provide strong protections for consumers and provide legal remedies for those who have suffered harm from deceptive or unfair practices by businesses.

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