What are the restrictions for advertising to children in e-commerce?

In California, e-commerce companies must adhere to certain restrictions when it comes to advertising to children. Specifically, there is a ban on any advertising that could be considered as “unfair manipulations” of the child’s decisions. This means that there can be no false or misleading claims in advertising, as well as no “bait and switch” tactics, such as advertising a product, then offering a different one. Additionally, the advertising must not exploit the child’s lack of understanding, inexperience or naivete. Furthermore, the advertising must not be directed or targeted to children, even if it is not explicit. In addition to the restrictions on advertising to children, California also has laws that regulate online sales to children. Companies selling products online must have parental consent before selling products to children under the age of 13. Companies must also have mechanisms in place to verify the age and identity of the person purchasing the product. Companies must also have a clearly stated refund policy and must provide customers with a clear understanding of the product they are purchasing. Finally, companies must also abide by the California Online Privacy Protection Act. This law requires companies to disclose the personal information they are collecting from customers, how it will be used, and who it will be shared with. Overall, there are many restrictions in place for e-commerce companies advertising to children in California. This helps to ensure that children are protected from deceptive practices and their data is kept secure and private.

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What are the restrictions for advertising to children in e-commerce?

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