Are there any restrictions on advertising or sales techniques to children?
Yes, there are restrictions on advertising and sales techniques to children in Florida when it comes to e-commerce law. The laws are important to protect children from being taken advantage of or misled. For example, the Florida Deceptive and Unfair Trade Practices Act prohibits deceptive and unfair sales practices, including those related to children. In addition, according to Florida Statute Section 827.04, it is illegal to advertise, promote, offer, or display items and services to minors that are advertised, promoted, offered, or displayed as being appropriate for children under the age of 18 without the parent’s permission. This applies to online stores that are specifically targeting children. The Florida Statute Section also notes that advertising that is directed toward children must not be false, deceptive or misleading, or appeal to a minor’s lack of experience or understanding. Companies must make sure that they are not using advertising that is designed to take advantage of a child’s lack of knowledge. Finally, if companies are selling products or services to minors, they must provide the minor’s parents with clear information regarding the terms and conditions of the contract or sale. Companies must also ensure that if the minor is under the age of 18, the parent must be allowed to cancel the agreement at any time without any penalty or fee.
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