Are there any restrictions on advertising or sales techniques to children?
Yes, there are restrictions on advertising or sales techniques to children in Washington. In Washington State, business operators and persons in charge of advertising activities must take steps to ensure that no person under the age of 13 is targeted in advertising activities or engages in any activity that results in the sale of products or services online. This means that online operators must take reasonable steps to protect the privacy of users that are under the age of 13, and must also implement appropriate security measures for the protection of any information collected. Additionally, the online operators must maintain records of any activity related to data collection from children. When marketing products to children, companies must make sure that they are not using aggressive or deceptive sales techniques, including using language or images that suggest to the child that they must purchase the product. The Washington State Department of Commerce also requires that any special offers or discounts be clearly labeled. All advertising products must be appropriate for the age of the child and must not be considered dangerous or deceptive. Overall, it is important for companies to be mindful of the restrictions when advertising or selling products to children in Washington State. Businesses must always ensure that they are protecting the privacy of the children, using appropriate language and images, and providing clear information about any offers. Companies should also be aware of any changes to the law as they may impact their advertising practices.
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