What are the restrictions for using customer data for advertising and marketing?

In Texas, businesses who use customer data for advertising and marketing must abide by state and federal e-commerce law. This law states that businesses must get customers’ consent before using data for marketing purposes. Consent can be given in writing, verbally, or through an opt-in system. Businesses must also ensure that the data they are using is accurate. Additionally, customer data cannot be used to target minors under the age of thirteen. In addition to getting customers’ consent, businesses must protect the customer data they obtain. They must keep the data secure and encrypted, and use authentication systems to verify requests to access the data. Businesses are also required to inform customers of how their data is being used, and to provide customers with the ability to view and modify the data that has been collected. Finally, businesses must respect customers’ requests to discontinue the use of their data for advertising and marketing purposes. Customers can opt-out of certain marketing activities, and businesses must respect their wishes. Businesses can also be held liable for any misuse of customer data, so it is important to adhere to all e-commerce laws to prevent legal ramifications.

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What are the restrictions for using customer data for advertising and marketing?

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