What are the legal obligations of an e-commerce business in terms of customer service?

In North Carolina, e-commerce businesses have legal obligations to provide customer service that is compliant with state and federal laws. Under North Carolina law, e-commerce businesses are required to display customer service contact information on their websites, including a toll-free phone number and an email address. They must also respond promptly to customer inquiries, provide accurate product information, ensure product quality and safety, and provide customers with accurate and timely delivery of products. Additionally, North Carolina law requires e-commerce businesses to provide customers with an option to cancel orders and receive a full refund within a certain time period. The cancellation period cannot exceed 15 days following receipt of the product. Furthermore, e-commerce businesses must honor any warranties they offer and provide a dispute resolution process that allows customers to receive a refund or replacement if their product is defective or damaged. Lastly, e-commerce businesses are subject to the North Carolina Unfair and Deceptive Trade Practices Act, which prohibits businesses from engaging in deceptive, unfair, or unconscionable practices when dealing with consumers. This law requires businesses to adequately disclose any information relevant to customer purchases, such as fees and restrictions on returns. Ultimately, e-commerce businesses must exercise good faith and fair dealing when providing customer service in North Carolina.

What are the legal obligations of an e-commerce business in terms of customer service?

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