What is meant by “soft money”?
Soft money is an unregulated form of campaign financing that is not subject to the same rules and restrictions as other forms of campaign contributions. It is often referred to as “gray money” or “dark money” because it can be difficult to track or identify the source. Soft money is not subject to contribution limits or disclosure laws imposed by the Federal Election Commission or state election commissions, such as New Mexico’s. This makes it an attractive option for large organizations and individuals wanting to make a big contribution without the public having access to their information. Soft money is typically used for activities such as voter turnout drives, election research, and party-building, or other activities that are not directly tied to a specific candidate or election. It can also be used to finance political advertisements and broadcast a candidate’s message more widely. Despite some attempts at reform, soft money can still be used for activities such as “issue advertising”, which can be used to sway public opinion and influence an election’s outcome. In general, soft money can be seen as a way for political candidates and groups to gain an unfair advantage over opponents who are limited by public finance laws. In New Mexico, state and federal laws heavily regulate the use of soft money to protect citizens from unethical practices and ensure transparency in campaign finance.
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