What is an endorsement agreement?

An endorsement agreement is a legal document between a business or individual and an endorser, such as a celebrity, athlete, or influencer, that details the terms and conditions of a particular endorsement. Endorsement agreements usually involve the endorser promoting a product or service in exchange for monetary or other compensation. In West Virginia, endorsement agreements are regulated by the West Virginia Uniform Deceptive Trade Practices Act. This law prohibits deceptive and false advertising, and enforces truth in advertising on any product or service that is being endorsed. Endorsers must disclose any material connection they have to the company they are promoting, such as being a paid endorser or having a family or business relationship. Endorsement agreements also spell out the scope of the endorsement relationship, such as how long the agreement should remain in effect and how the endorsement should be used. It may lay out specific requirements for the endorsement, such as how or when it should be used. It may also include provisions for additional compensation if the terms of the agreement are exceeded, such as if an endorsement is used more than the specified number of times. Endorsement agreements are important because they protect both the business and the endorser from any potential liabilities or claims that may arise due to using the endorsement. An experienced entertainment lawyer can help with complications that may arise from these types of agreements.

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