What are the specific requirements for advertising under Fair Housing Law?

The Texas Fair Housing Act (FHA) states that all persons in Texas have the right to rent or purchase housing regardless of race, color, national origin, ancestry, sex, familial status, or religion. As a result, it is important for businesses advertising housing to ensure that their advertising does not discriminate against protected classes. Under FHA, advertising must not establish any preference, limitation, or discrimination based on any of the protected classes. All aspects of advertising must be non-discriminatory, including all words, phrases, illustrations, photographs, video, or audio clips that are used. In addition, businesses must provide equal access to housing information to all potential buyers or tenants, including those with disabilities. This means that businesses must provide access to any housing information or documents in an accessible format, such as large print or audio files. Any housing advertisements must also include a prominent statement that indicates the property is available to all applicants regardless of any protected class status. This statement must be displayed in the advertisement as well as on any websites or flyers promoting the property. Finally, any housing advertisements cannot contain any misleading information or false statements. This includes any false or exaggerated claims about the benefits of living in a specific property or area. False or misleading information can lead to discrimination, which the FHA seeks to eliminate.

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What are the specific requirements for advertising under Fair Housing Law?

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